After all, protecting the profession of writing protects your business, too. Proactively make the hard choice to share the wealth that they help create. If we don’t do it at home, then who will? Talk to the writers directly, Ted, and acknowledge the obvious logic of their proposals. But here you have a chance to achieve some balance in your own community, right here, right now. I know you consider wealth disparity to be a problem, and you’ve established funds to help address the issue. Ted Sarandos at Netflix’s virtual upfronts presentation this week Adam Rose/Netflix Someone has to lead the AMPTP out of this sh*t show.

When your negotiator refused to acknowledge key concerns of the writers, they effectively said, “You’re not worth our time, and you are not our partners,” or in the words of Logan Roy, “F*ck off!” The writers had no choice but to strike, which put us on a war footing, and as with all wars, innocent people will get hurt. When one side ignores the legitimate concerns of the other, it shows they are not valued, and trust is broken. It determines how people with divergent interests will collaborate and co-exist. In this new system they’re getting completely screwed, and you’re as much to blame as anyone.Įvery agreement should be rooted in a sense of fairness and mutual respect. After all, Netflix disrupted the ecosystem where writers were fairly compensated, and you got rich in the process. So I’m asking you to approach this negotiation with common sense and good faith. The writers have undeniable points across the board, and I know you know that. I won’t go into the issues behind the strike. Owning your sh*t like that is rare for a corporate suit. And look, I know you’ve alienated some important people in our community with a few programming choices, but at least you took the heat yourself. In 2020 your company established a $150 million relief fund for workers impacted by Covid, and one year later a $100 million fund to support storytellers from underrepresented communities. Netflix has a history of lifting up artists. You and I both know you’re the right person. In our opinion, Samsung needs to act quickly and bring Sam to life in an official capacity while the window of opportunity sits wide open.Dispatches From The Picket Lines, Day 37: Native American & Indigenous Writers Takeover At Disney, CW/WB Day At Warner Bros While NEON’s tech is still early days, the potential, and interest in, fake humans is real, with Samsung’s CES presentation validating virtual humans as powerful storytelling devices.Ĭonsidering Samsung’s experimental history in creating virtual humans, with some campaigns hitting and others near-missing, one should ponder whether or not Samsung will step up and elevate the Sam character beyond her current state as an unverified render with viral potential. Despite the pieced together illusion of an in-progress virtual human future, tech media still bought in, effectively picking NEON as the fan-favorite of the event. At CES 2020, Samsung’s NEON leveraged significant, digital smoke and mirrors to pitch a virtual human assistant future. Samsung, too, has a history of over-selling virtual humans. All considered, it should not surprise you to see a subsidiary studio of Samsung experimenting with virtual personas, as it’s in Samsung’s DNA. Taking Galaxy even further, Samsung worked with The Diigitals’ Shudu Gram in a beautifully architected campaign to associate their technology with the innovation of virtual influencers. In 2019, Samsung partnered with Brud’s Lil Miquela for a multi-month #TeamGalaxy campaign, placing their latest Galaxy phone in the coveted mirror-selfie spot of the Miquela storyline.

While Sam may not be a confirmed creation of Samsung (yet!), Samsung has a long history of innovating in the virtual influencer space. Virtual assistants, such as Siri, and virtual influencers, such as Miquela or FN Meka, continue to grow in popularity as the need for more captivating and humanized digital experiences grows. Now, people are even speculating whether or not Sam could replace Samsung’s current AI assistant, the faceless and forgettable Bixby. Samsung Sam’s viral success illustrates people’s desire for more virtual humans, even fully branded ones. Whereas the actress who plays Flo will eventually grow out of her character and Progressive will be forced to retire her human image, Sam will never age or die and has the potential to be a brand spokesperson for Samsung indefinitely. With her piercing blue eyes and bob haircut, Samsung Sam looks as if Pixar recreated Flo from Progressive as a virtual assistant.

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